Now Live: Spark’s New Power BI Dashboards

JUNE 2025 | Real-time insights. Smarter decisions. Better outcomes.

We all know that good reporting is more than just numbers on a page - it’s what helps you make confident decisions, track progress, and spot opportunities you might otherwise miss. That’s why we’ve been working behind the scenes to bring better reporting tools to life for our clients.

Over the past few months, Spark has been rolling out a suite of new Power BI dashboards and we’re excited to share what’s now available!

These reports are already proving incredibly useful for marketing and exec teams, offering real-time visibility into platform activity, customer segments, and email performance. They’re detailed, dynamic, and designed to help you track what’s working, uncover insights, and shape your strategy with confidence.

What’s available now:

Segment Explorer: Dive into your customer base with powerful filters to better understand key segments and behavioural trends.

Platform Activity: See what communications have been going out across the Spark Platform - perfect for tracking volumes, spotting trends, and identifying new opportunities.

Email Activity: Drill into your email performance to fine-tune messaging and lift engagement.

Most of the data is available in real time, so you’re not stuck waiting for monthly reports.

More reports on the way

We’re actively developing additional dashboards to expand the value of your reporting suite. On our roadmap are reports such as:

• Home Loan Pipeline

• Campaign Conversions

• Customer Surveys & NPS

• Engagement Tracking

If there are other insights you’d find valuable, we’d love to hear your suggestions.

Want access or keen to learn more?

Reach out to the Spark team and we’ll walk you through what’s available and how to get started.