Performance Analytics

Designed for decision-makers seeking insights into their organisation’s performance—both internally and in comparison to industry benchmarks.

  • Align

    Align your capabilities and resources to focus on high-opportunity customer segments that help achieve your objectives.

  • Benchmark

    Benchmark your position against industry standards to identify areas for growth and improvement.

  • Measure and Track

    Measure and track the effectiveness of your initiatives using Spark’s metrics.

  • Leverage

    Leverage our industry expertise to implement best practices.

Customer Metrics

Customer Metrics are the foundation of Spark’s Performance Analytics. They incorporate Value, Behaviour, and Engagement to give a clear, consistent view of your customers — turning insight into action through better prioritisation and more informed decision-making.

Explore Customer Metrics

Ready to turn insights into action?

Discover how unifying your customer data can enhance engagement and improve operational efficiency.

Explore Data by Spark