✴︎ ISO Certified Data Intelligence
Your platform is only as powerful as the intelligence behind it.
Spark doesn't replace your existing platforms, it makes them smarter by transforming complex customer data into trusted, actionable and campaign-ready intelligence.
We bring together customer data, apply consistent metrics, behavioural analytics and predictive models, and identify where opportunities exist, which customers to focus on and why.
The resulting intelligence can be integrated into any API-enabled technology stack, including:
Dynamics 365
Hubspot
Salesforce
Marketo
Data warehouses and BI environments
CRM and marketing automation platforms
THE REALITY
Data problems don’t fix themselves
THE PROCESS
Three steps from raw data to results.
USE CASES
What you can do with it.
One continuous intelligence cycle.
Spark creates a continuous intelligence cycle, using customer outcomes to inform future targeting and decision-making.
Customer Metrics
Customer Metrics are the foundation of Spark’s Data Intelligence. They incorporate Value, Behaviour, and Engagement to give a clear, consistent view of your customers — turning insight into action through better prioritisation and more informed decision-making.
TRUSTED PERFORMANCE
Proven results across financial services.
0
Customer comms delivered yearly
$0k+
Saved in process efficiencies
0+
Years of industry experience
0x
Speed to market
Spark has spent over 15 years embedded in the financial services sector, building the data intelligence infrastructure that powers smarter customer engagement for mutual banks and credit unions across Australia.
★ Let’s talk data
Ready to make your existing tech stack work harder?
Tell us about your current data challenges and we'll show you exactly how Spark fits