Customer Engagement Solutions
Improve CX across channels. Increase value. Drive retention.
Customer Analytics & Insights
Know Your Customer
Discover and utilise consumer behaviour trends and insights derived from your own customer data.
We analyse data to identify opportunities, using data triggers, customer profiling, insights and predictive modelling.
Our industry metrics are widely used as organisation, executive, and department KPIs and can also compliment your strategic planning and brand positioning function.
Timed, targeted & relevant communications
Turn insights into action with targeted and timely customer communications.
Our Platform service provides users with a powerful tool to create and send emails, letters, SMS, surveys, and generate outbound call opportunities. We currently integrate with many core banking providers and can provide this service as “hosted” or “on-premise”.
We can get you up and running within 6 weeks!
Leverage our research and data-analytics power.
With our years of experience and visibility across industries, we are able to provide data-driven insights into consumer behaviour and activity.
We regularly offer our Insights papers to our clients and associates (free-from-charge) to inform and advise on future digital engagement strategy.
Get in touch with us to start regularly receiving your copy too.
Get the level of support to suit your needs
Our expert team can assist at every stage of your campaign, from ideas and development, right through to execution and post-campaign reporting – whether as an effortless extension to your in-house team, or as your full-service marketing operations service.
We also provide ongoing training and support to help optimise your campaigns and marketing capabilities.
Dashboards and Reporting
Make better strategic decisions
Get a clear view of what’s going on and how you’re performing.
Gain visibility of direct marketing activity and organisation performance, supported with industry comparison and reports that are well received by the executive level.
We also perform deep-dive analytics on individual campaigns enabling you to measure individual campaign success.
Ready To Go Campaigns
Get a leg up on your digital engagement strategy
If you’re challenged with limited time, expertise, or resources to get your marketing campaigns off the ground, Spark’s ready-to-go campaigns can really help!
From customer journey maps to our range of acquisition and retention initiatives, we have many proven multi-channel campaigns to get your organisation engaging with customers right away.
Create more meaningful customer experiences & organisation efficiencies.
Integrate multiple data sources & create personalised engagement opportunities.
Retain & grow customer value & manage multi-channel marketing efforts.
“Spark has helped us produce high converting marketing campaigns using the most relevant communication channels for our members. We see results!”
- Kathryn, Coastline Credit Union
“The team at Spark have been like an extension of our own in-house marketing and digital team. Having this resource at our fingertips has given us the agility to go to market with various campaigns much faster than we would have done alone. We always rely on them to discuss plans and tactics to reach our desired goals, and the execution is always fast and spot on.”
- Cami, Australian Mutual Bank
“This was a very detailed campaign, and we came up against quite a few hurdles, but Brad (Spark) was terrific and got everything sorted and has taken hundreds of calls and text messages from me over the last few months.”
- Adana, Defence Bank
“The team at Spark have been like an extension of our own in-house marketing and digital team. Having this resource at our fingertips has given us the agility to go to market with various campaigns much faster than we would have done alone.”
- Cami, Australian Mutual Bank
Level 36 Gateway, 1 Macquarie Place, Sydney 2000.
+61 (2) 8051 3222