Customer Data

Know Your Customer

A common challenge for most Credit Unions and Mutual Banks is the maintenance of multiple data sources. This has a significant impact on organisational efficiency and makes it very difficult to identify which customers should be engaged and when to do it.

Data by Spark converges these previously siloed datasets into a single source, to enable a crystal-clear picture of your customer.

Discover and utilise consumer behaviour trends derived from your own data, using our profiling and predictive modelling specifically developed for the Credit Union and Mutual Banking sector.

Analysis and Insights

Discover new opportunities

Leverage our research and data-analytics power to gain real, valuable, and actionable insights.

With our years of experience and visibility across the Mutual industry, we are able to provide data-driven insights into consumer activity and banking behaviour.

We regularly offer our Insights papers to our Mutual clients and associates (free-from-charge) to inform and advise on future digital engagement strategy.

Event Triggers

Identify value-generating opportunities

Event triggers refer to the circumstances that prompt a strong opportunity to engage with your customer. Used effectively, they can create meaningful customer experiences – increasing conversion and deepening loyalty, whilst optimising your marketing efforts.

Data by Spark features a myriad of proven event triggers that enable hyper segmentation of your customers.

Whether you are looking to acquire new loans, nurture high values, identify vulnerable customers, or increase non-interest income – you name it, we have (or can develop) a trigger to help you engage with the right customers.

Automation

Timed, targeted & relevant communications

Designing, executing, and reporting on your customer engagement activities is made easy with the Spark Platform Service.  It provides users with a powerful tool to design complex customer journey maps, create and send engaging emails, letters, SMS, surveys, and generate outbound call opportunities.

We understand Mutuals’ data security needs and can provide the service as “hosted” or “on-premise” – a feature unlikely to be offered elsewhere.

Advanced integrations enable the Spark Platform to utilise data and software functionality from multiple sources.  Stripo, Taguchi, BingMail, SecurePDF, and core banking providers CBS, Ultracs, and Finacle – are just some currently available on the Platform, with even more in the pipeline specifically catering to our Mutual clients.

Marketing Operations

Get the level of support that suits your needs

Our expert team can assist at every stage of your campaign, from ideas and development, right through to execution and post-campaign reporting.

Whether as an effortless extension to your in-house team, or as your full-service marketing operations service, we are dedicated to enhancing customer engagement and value for your organisation.

Get a leg up on your digital engagement strategy by leveraging our ready-to-go campaigns. From customer journey maps to our range of acquisition and retention initiatives, we have many proven campaigns to get your organisation engaging with customers right away.

We also provide ongoing training and support to help optimise your campaigns and marketing capabilities. Think of us as your on-call marketing ops team, ready to help when, where and how you need it most.

Dashboards & Reporting

Understand and leverage your data

Data by Spark enables better strategic decisions based on a clear view of what’s going on and how you’re performing.  Our proven metrics are widely used as organisation, executive, and department KPIs and can be used to compliment your strategic planning and brand positioning function.

Spark dashboards provide visibility of direct marketing activity and organisation performance, supported with Mutual Industry comparison and annual report cards that are well received by the executive level.

We also perform deep-dive analytics (upon request) on individual campaigns enabling you to measure individual campaign success.