Data Triggers
Increase conversion rates and deepen loyalty through meaningful customer experiencesPredictive Data Triggers
Spark’s predictive data triggers refer to specific events, behaviours, or patterns displayed by customers that indicate a likelihood or propensity for a certain action. Incorporating these triggers into your operations enables you to move from a reactive approach to a proactive one, enhancing customer experiences, reducing risks, and driving growth.
Deliver Timely and Relevant Offers
Identify when customers are most likely to need a specific product or service.
Improve Cross-Selling
Identify opportunities for cross-selling and cater to each customer’s unique financial journey.
Reduce Attrition
Identifying patterns in behaviour, to engage a customer before they make the decision to leave.
Service Data Triggers
Identify the moments to initiate interactions with customers – to provide relevant notifications, services or support. They can be compliance-related or an exercise to enhance customer experience by proactively addressing customer needs.
Account Warnings
If a customer’s account is overdrawn, incurred a fee, or their loan is overdue, then early notifications can inform the customer and offer support.
Payment Reminders
Notifications of an upcoming payment due can help customers avoid late payment fees and reduce the risk of attrition.
Personalised Recommendations
Based on a customer’s recent behaviour, relevant product or service recommendations can be made that align with the customer’s needs, such as an alternative account or insurance with a loan.
Compliance Communications
Fixed Rate or Interest Only expiring, Term Deposit life cycle, Inactive accounts, Insurance and other COBCOP requirements are just some of the service-related communications our triggers can help automate.
Reach out today and get the power of data-driven insights.