Event TriggersIncrease conversion rates and deepen loyalty through meaningful customer experiences
Spark’s proven event triggers present powerful opportunities to engage with your customers.
Whether you are looking to acquire new loans, nurture high values, identify vulnerable customers, or increase non-interest income – you name it, we have (or can develop) a trigger to help you engage with the right customers.
Below are just a few of the event triggers our clients are using regularly.
There are so many more – OH, so many more!
Uncover loan acquisition opportunities from within your existing customer base
Discover customers with a mortgage at another financial institution and present a refinance offer.
Identify customers who are saving for a home deposit and develop a mortgage product awareness campaign.
Find customers who may be interesting in redrawing their mortgage.
Put a stop to the churn, reactivate lapsing customers and retain the valuable
Identify customers celebrating product or tenure milestone anniversaries and formally recognise their achievements.
Customer and/or Loan at Risk
Identify customers showing signs of attrition or closing their loan product and commence win-back campaigns.
Lost Salary Credit
Detect customers who no longer deposit their salary.
Establishing a new customer relationship has a significant impact on long-term profitability.
Identify new customers and initiate an onboarding journey map.
Identify the next best product for a new customer and initiate an awareness campaign.
Add value to your customers and foster goodwill with timely and relevant communication
Discover customers who have insurance policies elsewhere and are currently in the market for a new one.
Identify customers with a loan financed at another financial institution and may need an insurance policy.
If you have a specific customer segment, communication problem or opportunity that you don’t see here, contact us today and we can develop it – we love a challenge!