Start Smarter Conversations with Your Customers
JUNE 2025 | Unlock personalised insights with Spark’s Conversation Starters
Every great customer interaction starts with relevance. Spark’s Conversation Starters are short, data-driven prompts delivered straight into your Customer View dashboard, designed to help your frontline teams engage more meaningfully.
What are Conversation Starters?
Conversation Starters are dynamic insights tailored to each customer, generated using their behavioural and account data. These prompts appear visually within Customer View — Spark’s intuitive CRM-style tool — helping outbound callers know what to say, and when to say it.
Examples include:
“Customer suits home loan prospect characteristics”
“Customer hasn’t used Internet Banking in the past 30 days”
“Customer is celebrating their 5-year anniversary this month”
“Customer hasn’t used mobile app in the past 30 days”
Each prompt is designed to be timely, relevant, and easy to act on.
Why they matter
In today’s banking environment, time is limited and conversations need to count. Conversation Starters:
Equip your staff with instant context - no need to search across systems
Enable more meaningful engagement - driven by real data, not guesswork
Reach out at the right time - start conversations when customers are most open to it
Drive results – whether it’s retention, cross-sell, or building relationships
How to use them
Conversation Starters sit inside the Customer View interface and update automatically based on each customer’s behaviour. They’re perfect for:
Outbound call teams needing talking points
Branch staff wanting extra insight before an outbound call
Customer service teams wanting to build stronger relationships, not just solve the immediate issue
You can choose from our growing library of triggers, or work with Spark to define your own based on your data.
Let’s bring your customer conversations to life.
Talk to the team at Spark to activate Conversation Starters in your Customer View dashboard.