Profiling & Data Modelling that Drives Action

JULY 2025 | Unlock smarter targeting, sharper segmentation, and deeper customer insight.

Every mutual bank has questions.

• Who are our most valuable customers?

• Why did that customer leave?

• Where should we focus next?

The answers are often sitting quietly in your data - if you know where to look.

At Spark, we help mutual banks make sense of their customer information through profiling and data modelling. It’s more than just numbers on a page. It’s about turning patterns into possibilities and giving you a clearer path forward when it comes to growth, retention, and re-engagement.

Putting your data to work

Let’s say you’re launching a new product and wondering who’s most likely to take it up. Our Look-a-Like Modelling compares your most engaged product holders with the rest of your customer base - pinpointing others who share the same traits. That means you’re not just casting a wide net; you’re going straight to the people most likely to say yes.

Or maybe you're looking to reconnect. Our WinBack Model helps you identify past customers who previously held a product and are likely to return. Whether they rolled off a fixed term or closed a loan, this analysis gives you a second chance to re-engage them with offers that speak to their needs, without starting from scratch.

Then there are those you’ve lost. With our Lost Customer Analysis, we help you understand why customers leave, when it tends to happen, and what signals might’ve gone unnoticed. By uncovering those patterns, you can strengthen your retention efforts and improve the experience for those still with you.

And if you're planning for the future? Our Performance Analytics show how your engagement stacks up across key customer metrics - both internally and against your peers. You’ll see what’s working, what’s not, and where the opportunities lie.

Finally, our Customer Profiling gives you a high-resolution view of your base. Think demographics, behaviours, product use, and channel preferences - the building blocks for smarter journeys and stronger relationships.

Built for mutuals, backed by insight.

Everything we deliver is built for the way mutual banks work - practical, actionable, and ready to use. Because at the end of the day, you don’t just need more information. You need insight that helps you act.