The Power of Personalised Content

MAY 2025 | Make every message matter with content that connects.

In today’s digital world, customers are surrounded by messages - emails, SMS, app notifications, social posts. But what truly cuts through the noise isn’t more content, it’s relevant content.

Personalisation is more than just using a customer’s name. It’s about delivering the right message at the right time, through the right channel - based on real customer data. Whether it’s a reminder about a maturing term deposit, a tailored home loan offer, or timely onboarding support, personalised content shows customers that you understand their needs and value their time.

And it works. Relevant content leads to:

• Higher engagement and click-through rates

• Increased customer satisfaction

• Stronger brand trust and loyalty

• Better campaign performance and ROI

Customers are far more likely to respond to messages that reflect their situation. For mutual banks, where relationships are everything, this relevance is critical to maintaining trust and connection.

This is where Spark can help. Spark supports mutual banks in developing and delivering personalised, automated campaigns that align with each stage of the customer journey. Using data-driven triggers and scheduled communications, Spark helps you create lifecycle touchpoints that are both timely and meaningful, without increasing workload.

From onboarding and product uptake to retention and re-engagement, Spark enables you to turn routine interactions into valuable customer experiences.

Personalised content isn’t just good marketing; it’s the foundation of long-term relationships. And for mutual banks, that’s where the difference is made.

Want to unlock the power of personalisation?

Chat with the Spark team to see how data-driven automation can help you deliver more relevant, timely communications across the customer journey.